Online product reviews are becoming a battlefield for modern AI

On the battlefield of online reviews, it’s AI vs. AI.

On the battlefield of online reviews, it’s AI vs. AI.

Generative artificial intelligence that can spit out human-sounding reviews is being met by AI trained to detect fake reviews. It’s the kind of clash that has implications for consumers as well as the future of content online.

Saoud Khalifah, founder and CEO of Fakespot, a startup that uses AI to detect fraudulent reviews, said his company has seen an influx of AI-generated fake reviews. Fakespot is working on a way to detect content written by AI platforms like ChatGPT.

“The thing that is very different today is that the models are knowledgeable to a point where they can write about anything,” he said.

Fake online reviews have been around about as long as real online reviews, but the issue has taken on new urgency thanks to broader concerns about advanced AI technology that is now widely available on the internet.

https://www.nbcnews.com/tech/tech-news/online-product-reviews-are-becoming-battlefield-modern-ai-rcna94710


Post ID: 557cddfc-1678-4c0a-9713-dd5559de7716
Rating: 5
Updated: 1 year ago
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