Josh Gottheimer uses AI in anti-Trump ad for the New Jersey governor's race

Democratic Rep. Josh Gottheimer argues in his first TV ad of the New Jersey governor's race that he is ready to fight President Donald Trump — and he's using artificial intelligence to make his case.

Democratic Rep. Josh Gottheimer argues in his first TV ad of the New Jersey governor's race that he is ready to fight President Donald Trump — and he's using artificial intelligence to make his case.

Gottheimer, who is in his fifth term, portrays himself as a boxer in the ad, shared first with NBC News, which uses AI to show him sparring with Trump in a boxing ring. The spot appears to be one of the first TV ads in a major race to lean significantly on AI.

"He's a born fighter. Josh Gottheimer's been fighting for people all his life," a narrator says as images of a young Gottheimer wearing boxing gloves play on screen and as a disclaimer reads, "AI Generated Imagery."

The ad goes on to tout Gottheimer's work for Presidents Bill Clinton and Barack Obama on protecting Medicare and Social Security, as well as his efforts to pass infrastructure and gun safety legislation in Congress.

Over images of Gottheimer and Trump sparring in a boxing ring, their gloves colliding, the narrator says Gottheimer is "fighting for Jersey to stop Donald Trump’s tariffs and chaos. Now he’s ready for the big one."