More women are planning to vacation alone in 2025
Tour operators, travel agents and cruise lines are fielding growing demand from solo female travelers, especially older women flush with disposable income.
Women are increasingly planning leisure trips just for themselves.
Nearly 40% of female travelers voiced interest in setting out solo in 2025, the tourism market research firm Future Partners found in a recent survey — up 8 percentage points from a year earlier. While men are more likely to travel alone for leisure, women’s appetite for independent adventures is rising, and travel operators are working to cater to them.
After launching “Women in the Wild” small-group nature journeys in 2023, Natural Habitat Adventures boosted its capacity by 75% over the last year and plans to double it for 2025. The Boulder, Colorado-based company, which partners with the World Wildlife Fund on conservation-driven tourism, said it has seen especially strong demand among older women.
“There’s an emerging space that’s normalizing and encouraging travel for older women, particularly for those whose partners may not be able to travel with them, or for women who have lost a partner,” said Renata Haas, head of adventure operations for North America.
The nonprofit travel company Road Scholar, which serves about 90,000 travelers annually and gears its tours to people over 50, said only about 20%-30% of its clients travel alone, but that subset is overwhelmingly women — at some 85%.
https://www.nbcnews.com/business/travel/women-are-planning-vacation-alone-2025-rcna185543
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