'Severance' memes flood social media as show helps boost Apple TV+ viewership
"Severance", which launched in 2022 and returned for season two in January, has become Apple TV+'s biggest hit, surpassing the popular comedy "Ted Lasso".
Would you like your "outie?" What do Irving's paintings mean? And how about that Mr. Milchick?
"Severance," now the biggest hit in the relatively short history of Apple's foray into the production of TV shows, has also emerged as a social media phenomenon, sparking an array of memes, fan-cam edits and theories speculating on what could unfold next.
The show, which launched in 2022 and returned for Season 2 in January, follows a team of office workers at the fictional Lumon Industries, where they have undergone a “severance” procedure that divides their memories between their work and personal lives.
The show is now among the most streamed across all platforms, amassing 622 million minutes of viewing for the week of Jan. 20-26, according to Nielsen, which tracks viewership data.
Since its debut, the sci-fi series has become part of the cultural zeitgeist, hooking viewers and inspiring dozens of think pieces about workplace culture and work-life balance.
Rating: 5