What is rage-baiting and why is it profitable?
Called rage-baiting, making people angry with social media posts can be a business.
British Broadcasting CorporationWatch LiveHomeNewsSportBusinessInnovationCultureArtsTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthVideoLiveAudioWeatherNewslettersWhat is rage-baiting and why is it profitable?Winta ZesuWinta Zesu has made a business out of rage-baiting“I get a lot of hate”. The words of content creator Winta Zesu, who last year made $150,000 (£117,000) from posting on social media.
What separates Winta from other influencers? The people commenting on her posts and driving traffic to her videos are often doing so out of anger.
“Every single video of mine that has gained millions of views is because of hate comments,” the 24-year-old explains.
In those videos, she documents the life of a New York City model, whose biggest problem is being too pretty. What some in the comments don’t realise, is that Winta is playing a character.
“I get a lot of nasty comments, people say ‘you're not the prettiest girl’ or ‘please bring yourself down, you have too much confidence’,” she says to the BBC from her New York City apartment.
https://www.bbc.com/news/articles/c4gp555xy5ro
Rating: 5