Cracker Barrel will go back to old logo after conservative backlash

Uncle Herschel is returning to the Cracker Barrel chair

Uncle Herschel is returning to the Cracker Barrel chair.

After online outrage by conservatives who accused the country-themed restaurant chain of changing its values or going “woke” when it rolled out a new logo, the company said Tuesday that it was returning to its old branding.

"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain," Cracker Barrel said on Facebook.

"At Cracker Barrel, it’s always been — and always will be — about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family," the company said. "As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon."

The new Cracker Barrel logo on a menu in a restaurant in Homestead, Fla., on Thursday.Joe Raedle / Getty Images fileCracker Barrel, which has restaurants in 43 states, on Aug. 18 announced its new "All the More" campaign and logo change, which removed the old man perched on a chair and the barrel from Cracker Barrel signs.