Elon Musk sues Unilever and Mars over X advertising 'boycott'

The social media site claims the firms unfairly deprived it of billions of dollars of advertising revenue.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS ElectionUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersElon Musk sues Unilever and Mars over X 'boycott'Getty ImagesElon Musk's X/Twitter is suing a group of advertisers and major companies, accusing them of unlawfully agreeing to "boycott" the site.

It has filed a claim against the food giants Unilever and Mars, private healthcare company CVS Health, and renewable energy firm Orsted - along with a trade association called the World Federation of Advertisers (WFA) - in a Texas court.

X claims they have deprived it of "billions of dollars" in revenue.

Legal experts say the case is unlikely to succeed as any collusion or agreement between companies will be hard to prove.

The lawsuit relates to the period in 2022 just after Mr Musk bought X, then known as Twitter, when advertising revenue dived.

https://www.bbc.com/news/articles/cn47798gxx4o

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