Latey: Looking for Love - how Ethiopia's answer to The Bachelor sparked controversy

Ethiopia's answer to The Bachelor has prompted discussions about dating norms in the conservative country.

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If you are a fan of reality TV dating shows, you will have seen several variations of this plot - it is a well-worn storyline that has played out on the likes of Love Island, Love is Blind and The Bachelor.

But in Ethiopia, this romantic scenario has broken convention.

Content creator Bethel Getahun won over insurance agent Messiah Hailemeskel in Latey: Looking for Love - a reality TV show that ignited debates about dating norms in the conservative East African country.

Latey's premise mirrored that of the aforementioned hit US show, The Bachelor (in fact, Latey is Amharic for bachelor/bachelorette).

https://www.bbc.com/news/articles/c70zxzd69r3o

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