Burrito price hike in San Francisco restaurant aims to break even with inflation
A Mexican restaurant in San Francisco’s Mission District, La Vaca Birria is catching attention after raising the price of its signature burrito from $11 to $22, a move that owner Ricardo Lopez says is necessary to break even with inflation.
A restaurant in San Francisco’s Mission District is catching attention online after recently bumping the price of its signature burrito from $11 to $22.
The owner of La Vaca Birria says it’s not an attempt to make more money, but an attempt to continue to break even as prices for everything rise.
When you walk into the restaurant, it smells, “either like birria, or charcoal,” said Ricardo Lopez, owner of La Vaca Birria.
For the last two years, he has operated the spot -- built out of a former record store in the Mission.
His vision has been to make the kind of food his aunts, uncles and mother used to make — but kicked up a notch.
Rating: 5