How Temu is shaking up the world of online shopping - BBC News

Despite controversy China's Temu is becoming a global online shopping force.

1 day agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesImage caption, It's estimated that 152 million Americans use Temu every monthBy Sam GruetBusiness and technology reporterA record 123 million Americans tuned into this year's Super Bowl.

But as well as getting the nation's biggest sporting event, a blockbuster halftime performance and several camera cutaways of Taylor Swift in the crowd, they also got six 30-second commercials for Temu - a Chinese-owned e-commerce company.

The shopping giant has been criticised by politicians in the UK and US - a US government investigation finding an "extremely high risk" that products sold on Temu could have been made with forced labour.

Temu says it "strictly prohibits" the use of forced, penal, or child labour by all its merchants.

The company, which sells everything from clothes to electronics and furniture, first launched in the US in 2022 and later in the UK and the rest of the world.

https://www.bbc.co.uk/news/business-68563339

---