Can Sweden keep its edge in the music industry? - BBC News

Stockholm is buzzing with music tech start-ups but can the city repeat successes like Spotify?

13 hours agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesImage caption, Abba can take some credit for Stockholm's bustling music tech sceneBy Maddy SavageBBC News, StockholmFrom Abba to Spotify, Avicii to Soundcloud, Stockholm has spawned both some of the world's most successful musicians and music tech companies.

Sweden has won the Eurovision Song Contest a record seven times, a gong it holds jointly with Ireland - and Malmö will host this year's competition.

That legacy is evident moments after stepping off the underground at Stockholm's central station.

Sergels torg, the capital's main square paved in black and white triangles, is home to the Avicii Experience, an interactive museum celebrating the late Tim Bergling. He grew up here and became one of the world's bestselling DJs under his artist name Avicii.

On the fifteenth floor sits Per Sundin, chief executive of Pophouse Entertainment which runs the museum. The company is focussed on creating the "next generation" of high-tech entertainment experiences, with a portfolio that also includes the Abba Voyage stage show in London, performed by avatar versions of Sweden's biggest supergroup.

https://www.bbc.co.uk/news/business-68499740

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