Trump revamps his fundraising after struggling to raise cash
Donald Trump is strapped for cash following the mid-November launch of his 2024 presidential campaign, according to figures obtained exclusively by NBC News.
Former President Donald Trump is strapped for campaign cash following the mid-November launch of his 2024 presidential campaign, according to end-of-year figures obtained exclusively by NBC News.
Trump, who has been the GOP’s most prolific fundraiser in recent years, pulled in about $9.5 million over the final six weeks of last year through his campaign and a joint fundraising committee, according to a person familiar with his haul.
The numbers were shared with NBC News in advance of Trump's filing of the first campaign finance totals of his third bid for the presidency Tuesday.
Trump's decision to launch in the shadow of a tough midterm election for the GOP, donor fatigue and his soon-to-end absence from the social media giant Facebook all contributed to the cash crunch, Republican operatives said.
In a sign that Trump understands he’ll need to raise more money faster for what promises to be a competitive GOP primary campaign, his campaign recently expanded its digital fundraising team by hiring the firm Campaign Inbox to solicit the small-dollar donor set. Campaign officials have long said he would use the early part of this year to build up his apparatus and begin expanding his footprint in early primary states.
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