Prada severs ties with South Korean actor after dating scandal

Brands including Prada have cut ties with South Korean actor Kim Soo-hyun amid controversy over his relationship with actress Kim Sae-ron who was found dead.

Brands including Prada have cut ties with South Korean actor Kim Soo-hyun amid controversy over his relationship with actress Kim Sae-ron who was found dead in February.

The 37-year-old actor who gained popularity in South Korea and China over his role in hit South Korean drama series “My Love from the Star” and “Queen of Tears” has been accused of dating Kim Sae-ron when she was underage in a YouTube expose, citing testimonies from the actress’ relatives.

Luxury fashion group Prada 1913.F said it mutually decided to end its collaboration with Kim when asked in a client service chat on Monday. It did not elaborate further.

Dinto, a South Korean cosmetic brand, also announced it was ending its advertising contract with Kim.

Kim Sae-Ron in 2019.Imazins via Getty Images file“We have determined that there are substantial grounds rendering the fulfilment of the advertising contract unfeasible,” the company said in a statement on Saturday.

https://www.nbcnews.com/news/world/prada-korea-actor-kim-soo-hyun-sae-ron-dating-rcna196675

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