McDonald's 2024 combo: Inflation, a health crisis and a side of politics
Life under the Golden Arches hasn’t been easy this year.
Life under the Golden Arches hasn’t been easy this year.
McDonald’s has faced a customer revolt over pricey Big Macs, an unsolicited cameo in election-season crossfire, and now an E. coli outbreak — just as the company had been luring customers back with more affordable burgers.
Still, like U.S. consumers themselves, Mickey D’s remains in sturdy shape heading into 2025, despite its ongoing challenges.
The fast-food giant reported Tuesday that it had reversed its recent U.S. sales drop, posting a 0.3% uptick in the third quarter. Foot traffic was still down slightly, but the company said its summer of discounts was paying off.
“We will stay laser-focused on providing an unparalleled experience with simple, everyday value and affordability that our consumers can count on as they continue to be mindful about their spending,” CEO Chris Kempczinski said in a statement alongside the earnings report.
Rating: 5