Some online are asking: What is going on with Justin Bieber?

Hailey Bieber has had a career-making month after securing a billion-dollar deal to sell her beauty empire and landing a Vogue cover.

Hailey Bieber has had a career-making month after securing a billion-dollar deal to sell her beauty empire and landing a Vogue cover.

But the model and entrepreneur’s recent milestones have only renewed the public’s obsessive interest in Justin Bieber, her husband of seven years and the father of their infant. The pop star’s erratic behavior and sometimes jaw-dropping online activity have long fueled rumors about his declining health and marriage.

“What’s going on right now with Justin Bieber is not a full-blown crisis, but the early-warning system lights are definitely flashing,” said Evan Nierman, founder and CEO of a global PR firm that handles reputation management. “The contrast between them now is glaring and jarring, and that’s why there is so much public discussion about him.”

The Biebers have long dodged and denied allegations of marital and personal turmoil, fueled in part by Justin’s decision to step away from music in 2019 to work on “deep-rooted issues,” his struggles with drug use and concerning livestreams from the now gaunt-looking Canadian pop star. His troubling behavior is even the subject of a new TMZ documentary on Hulu.

“Whatever he’s going through, I pray for him and hope he’s OK,” former collaborator Poo Bear, who co-wrote some of his biggest hits, told The Hollywood Reporter last month.