Yes, it's called HBO Max again

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.

The decision was announced Wednesday by Warner Bros. Discovery during a presentation in New York. The change in name is slated for this summer.

The change restores the recognizable HBO branding, which has been on something of an adventure ever since the early days of streaming services. It's something the company leaned into on Wednesday, publishing a series of posts to social media poking fun at their own expense.

In one meme, a pigeon sits atop the famous WB water tower as white smoke billows from a chimney — a reference to the recent conclave to select a new pope. “A new brand has been chosen,” the description reads.

In another meme, three cartoon Supermen point at each other, a nod to the famous Spider-Man meme. (Superman, unlike Spider-Man, is owned by Warner Bros. Discovery.)