Paris seeing signs of 'healthy' travel demand ahead of Summer Olympics — but plenty of deals remain
The 2024 Summer Olympics in Paris are set to see plenty of attendees — but travel data shows there are still opportunities for last-minute deal-hunters to capitalize on current market dynamics.
The 2024 Summer Olympics in Paris are set to see plenty of attendees — but travel data shows there are still opportunities for last-minute deal-hunters to capitalize on current market dynamics.
Roughly a month out from the Friday, July 26, torch-lighting ceremony that will kick off the games, more than 75% of Paris-area rooms tracked by analytics firm CoStar have been booked over the Games’ opening weekend. That compares with approximately 42% occupancy over the same weekend in 2023.
“Three out of four rooms is certainly a healthy performance,” said Jan Freitag, national director for hospitality market analytics at CoStar.
Freitag said occupancy would likely only increase as the Games approach, especially as people — primarily those in Europe who can make the trip by car or train — decide at the last minute that they want to attend. There hasn’t been a Summer Olympics played on the European continent since the Athens Games in 2004.
The government in Paris is spending an estimated $9.7 billion on preparation for the Games, with hopes for 15 million visitors between late July and early September.
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