Fans are flocking to bars that show only women's sports on their TVs

Long lines are expected this week outside A Bar of Their Own in Minneapolis, where its 12 TVs will be screening women's March Madness only.

MINNEAPOLIS — Long lines are expected this week outside A Bar of Their Own, where the 12 televisions will be screening March Madness. Only women's March Madness.

And when the NCAA women's basketball tournament isn't monopolizing the airwaves, the bar's TVs will blast women's NCAA softball, women's professional hockey and women's Olympic qualifiers, among many other sports.

Capturing a boom in women's sports exemplified by the University of Iowa's Caitlin Clark, bars showcasing only women's sports are having a marquee moment, one that's building into a trend.

“I just knew that, like me, there were lots of women’s sports fans in Minneapolis and in the surrounding area that have tried for years to find women’s sports on TV and not get them,” said Jillian Hiscock, who this month opened A Bar of Their Own, a riff on the title of the 1992 movie "A League of Their Own," about the first female professional baseball league.

Jillian Hiscock opened A Bar of Their Own this month in Minneapolis.NBC NewsHiscock, a former college student recruiter, said her "aha moment" came in 2022 when the University of Minnesota’s softball team was in the national tournament and ESPN was airing it but she couldn't find a bar showing the game. 

https://www.nbcnews.com/news/sports/fans-are-flocking-bars-show-only-womens-sports-tvs-rcna145162

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