Where shoppers may see big Black Friday discounts—and where they won't
High inflation means many goods and services are pricier than last holiday season, but some product categories are seeing sizable markdowns.
It’s a rare sight these days: price cuts.
While the pace of price hikes across the economy is starting to slow down, inflation was still running at 7.7% last month — a level not seen in around four decades. So this holiday season, retailers are using deep discounts to entice Americans to shop in stores and online. Clothing, shoes, toys and electronics are among the items already hitting sales racks heading into Black Friday.
In early deals this season, J. Crew is offering 50% off and Levi’s 40% off. Target is advertising 50% discounts on toys and games, and some TVs at Best Buy are seeing 60% markdowns.
Shopping expert Trae Bodge, who tracks deals on her site TrueTrae.com, said that 20% to 25% discounts appear to be standard for Black Friday weekend but that even steeper markdowns are widespread this year.
“I am seeing so much activity right now that I think it’s a really exciting time for shoppers to get out there and get their shopping done — and even do some stocking up for themselves as well,” said Bodge, who earns commissions on some of the sales flagged on her site.