Fruit Stripe gum has been discontinued after 54 years

An icon of the gum world has experienced its final chew.

An icon of the gum world has experienced its final chew.

Ferrara Candy Company confirmed to TODAY.com that it’s discontinuing Fruit Stripe Gum, which has been tickling taste buds since 1969.

“We have made the difficult decision to sunset Fruit Stripe Gum, but consumers may still be able to find product at select retailers nationwide,” a Ferrara representative tells TODAY.com in an email. “The decision to sunset this product was not taken lightly, and we considered many factors before coming to this decision, including consumer preferences, and purchasing patterns — and overall brand trends for Fruit Stripe Gum.”

Fruit Stripe came in five flavors — Wet n’ Wild Melon, Cherry, Lemon, Orange, and Peach Smash — and was striped in appropriately matching colors. Each stick contained a temporary tattoo of mascot Yipes the Zebra, too.

Fifty-four years ago, Fruit Stripe was invented by James Parker and was first sold by the Beech-Nut company. Over the years, the candy gum brand changed ownership a few times — but now, the only true owner is our collective memory.

https://www.nbcnews.com/news/us-news/fruit-stripe-gum-discontinued-54-years-rcna133400

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