Vision Pro: As Apple headset reaches Europe, will VR ever hit the mainstream?

As Apple's Vision Pro headset launches in the UK, can it finally kickstart the virtual reality market?

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersAs Apple headset reaches Europe, will VR ever hit the mainstream?3 days agoBy Zoe Kleinman, Technology editorShareGetty ImagesThe Vision Pro launched in the UK and parts of Europe on FridayTo get a sense of the public interest in the Vision Pro, Apple's very high-tech, very expensive virtual reality (VR) headset - finally launched in the UK and Europe on Friday - where better to head than one of its own stores?

In the past, people camped outside Apple branches overnight, so desperate were they to get their hands on the tech giant's latest product.

When I went to its branch in central London on Friday morning, though, there was just a small group, mainly comprised of men, waiting for the doors to open.

Partly, that's because people these days prefer the convenience of pre-orders.

But it also perhaps tells us something about the question that continues to hang over the VR headset market: will it ever escape the realm of tech aficionados and go truly mainstream?

https://www.bbc.com/news/articles/c51yl7q8z42o

---