Rishi Sunak’s billionaire brother-in-law wants to make office work more efficient | World News,The Indian Express

Rohan Murty saw his father build Infosys Ltd. into one of India’s national champions by pioneering a novel strategy of outsourcing technology services. Now the 39-year-old is attempting a no less daunting task.

The billionaire Harvard alum’s Soroco works with global corporations to streamline office tasks, using techniques similar to Toyota Motor Corp.’s pioneering efforts decades ago to eliminate waste in manufacturing. The company collects data to study patterns of how workers use software across teams and suggests fixes to iron out kinks, boost productivity and reduce costs. The solutions can be better technology, automation, standardisation and preventing repetition of tasks.

The startup, based both in Boston and Bangalore, gets a real-time view of how people in teams get work done by using machine learning. Customers include drugmaker Bayer AG, engineering giant Robert Bosch GmbH, candy and petfood maker Mars Inc. as well as some Wall Street banks and global online retailers.

“The manufacturing industry built and refined processes to make blue-collar work more efficient but the digital age has no parallel,” founder and Chief Technology Officer Murty said in an interview recently in Bangalore. “Soroco has built the white-collar equivalent.”

He’s hardly the first one to come up with the concept, which is dubbed task mining in industry parlance. Giants such as Microsoft Corp., International Business Machines Corp. and SAP SE all have similar offerings and have struggled to make much of a dent in the daily inefficiencies of white-collar work.

Murty thinks he’s found a more effective approach. Soroco’s software can collect data and map patterns across entire teams, uncovering inefficiencies and waste that top executives can’t see, he said.

https://indianexpress.com/article/world/rohan-murty-rishi-sunak-narayan-murthy-billionaire-work-8243863/


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