Hurricane Milton: Influencers risking death for clicks and cash

As hurricanes devastate Florida, influencers have been risking their lives with livestreams and stunts.

British Broadcasting CorporationWatchHomeNewsUS ElectionSportBusinessInnovationCultureArtsTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifyUS ElectionElection pollsKamala HarrisDonald TrumpJD VanceTim WalzSportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsUS ElectionSportBusinessInnovationCultureArtsTravelEarthVideoLiveAudioWeatherNewslettersInfluencers risking death in hurricanes for clicks and cashInfluencers risking death in hurricanesWhile millions of people in Florida fled Hurricane Milton, Mike Smalls Jr ventured into the violent winds in Tampa, Florida, holding a blow-up mattress, an umbrella and a pack of ramen noodles.

He went outside Wednesday evening as the storm pounded the US state and livestreamed on the platform Kick. He told his online audience if he reached 10,000 views, he would launch himself and his mattress into the water.

Once he hit the threshold, he took the plunge. Then he got worried: “The wind started picking up and I don’t know how to swim…so I had to grab on to the tree.”

The area was under an evacuation order - meaning residents had been advised by local officials to leave their homes, for their own safety.

Mike’s hour-long stream from Tampa Bay has more than 60,000 views on the streaming platform Kick, and has been seen by millions after being clipped up and posted on other social-media platforms, including X.

https://www.bbc.com/news/articles/cgk7pn7gy18o

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