Harris campaign aims to bolster Latino support with spending blitz
The Harris campaign is especially focused on reaching undecided Latino voters who may be persuaded by some of former President Donald Trump’s economic message.
WASHINGTON — The Harris campaign is launching its largest effort yet to reach Latino voters, with new spending on Spanish-language radio and an organizing push around boxing matches and baseball games as National Hispanic Heritage Month kicks off this weekend.
The investments come as early voting is set to begin soon in some of the critical battlegrounds that are home to sizable Latino populations, like Arizona, Nevada and Pennsylvania.
Vice President Kamala Harris will address the Congressional Hispanic Caucus Institute’s annual conference on Wednesday, according to a senior campaign official, and Minnesota Gov. Tim Walz is expected to pitch Latino voters in swing states in the coming weeks. Surrogates will be a part of the travel plan as well, the official said in plans first shared with NBC News.
Rep. Adriano Espaillat, D-N.Y., Sen. Ben Ray Lujan, D-N.M., and Harris campaign manager Julie Chavez Rodriguez will all attend the highly anticipated super middleweight fight between Canelo Alvarez and Edgar Berlanga in Las Vegas on Saturday night, a day after former President Donald Trump held a rally in town.
Mobile billboards featuring “Luchadora,” an ad aimed at Latino voters that discusses Harris’ work on the border and actions taken against cartels when she was the California state attorney general, will fan out near the venue that evening.
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