Japan royal family launches Instagram account to appeal to youth

Japan's royal family joined social media on Monday, launching an Instagram account in a bid to appeal to the country's youth with photos of Emperor Naruhito and family.

Undeterred by the recent saga surrounding their British counterparts, Japan's royal family made its social media debut Monday in a bid to shake off its image as reclusive and out of touch with the country's youth.

The ancient institution's Instagram launch features Bonsai trees and birthday gatherings — a cautious first step into the world of social media that may disappoint those hoping for a candid glimpse into their veiled world.

The account from the Imperial Household Agency account, a government agency in charge of the family’s affairs, goes by the name @kunaicho_jp and had more than 320,000 followers by the end of its first day.

In 60 pictures and five videos published over a span of a few hours, the account showcases the royal family’s first three months of the year, from a New Year’s celebration to a royal birthday.

Emperor Naruhito, Empress Masako and their 22-year-old daughter, Princess Aiko, feature throughout, attending ceremonies and meeting other officials.

https://www.nbcnews.com/news/world/japan-royal-family-instagram-youth-social-media-rcna145806

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