Oscar Mayer is launching a plant-based hot dog
An iconic American sausage maker is about to offer a meat-free option.
An iconic American sausage maker is about to offer a meat-free option.
Oscar Mayer announced Wednesday the launch of plant-based NotHotDogs and NotSausages.
It's a joint venture between Oscar Mayer parent Kraft Heinz and TheNotCompany, a Chile-based food-tech company backed by Amazon founder Jeff Bezos. The venture is called The Kraft Heinz Not Company, stylized as TheKraftHeinzNotCo.
"Oscar Mayer NotHotDogs and NotSausages offer the savory and smoky experience that brand fans have known and loved for more than 140 years," the brand said in a release.
An analysis cited by Kraft forecasts the meat-alternative market to more than double by 2030. However, many meatless hot dogs and dinner sausages currently on offer have failed to capture consumers because of flavor and texture concerns, Kraft said.
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