Meta is launching an avatar store, and designer clothes are the first products - The Verge

In the Avatar Store, Facebook, Instagram, and Messenger users will be able to purchase designer clothing for their digital selves. Early partners are Prada, Balenciaga, and Thom Browne.

If you’ve ever thought, “I would like my digital avatar to wear poorly rendered designer clothing,” I have excellent news for you.

Meta is launching an online store where Facebook, Instagram, and Messenger users can purchase digital clothing for their avatar. The first brands on the store are Prada, Balenciaga, and Thom Browne, and clothes include a motocross outfit, a logo hoodie, and suits.

In a Facebook post, Meta CEO Mark Zuckerberg said more brands would be added soon.

“Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy,” he says.

Luxury fashion houses are increasingly partnering with technology companies to create branded digital garments. Last year, Fortnite introduced Balenciaga skins so players could purchase garments like a branded hoodie for their in-game characters. In Roblox, players can visit Gucci Town, complete with a garden featuring the brand’s logo and a virtual store.

https://www.theverge.com/2022/6/17/23173128/meta-avatar-store-clothing-balenciaga-prada-thom-browne

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