CES 2024: AI pillows and toothbrushes - is it all getting a bit silly? - BBC News

Companies are clamouring to present their products as AI-powered, but are their claims justified?

11 hours agoShareclose panelShare pageCopy linkAbout sharingRelated TopicsCESImage source, Getty ImagesImage caption, The AI pillow gently lifts your head if you snoreBy James ClaytonBBC North America technology reporter"Come get your AI pillow - stop snoring tonight!"

I'm walking around CES - the tech industry's annual showcase of all its latest gadgets - in a bit of a daze, until this pitch grabs my attention.

What on earth is an AI pillow?

Motion Sleep, a South Korean company, has a large space in one of the main exhibition halls at CES. Intrigued, I wander in.

First I'm offered a few stats about the consequences of bad sleep. One sign points to the number of accidents caused by drowsy driving. Another goes through the health consequences of sleep apnoea.

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