Square Enix launches its first NFT project - The Verge

After a New Year’s letter from Square Enix's president signaled the company’s embrace of blockchain technology, the publisher has announced its first NFT project featuring characters from Final Fantasy VII/

What had once been a warning of dark times to come is now a reality. Square Enix has finally announced its NFT (or non-fungible token) project after threatening us with the company’s embrace of the controversial and largely reviled-by-gamers blockchain technology.

To facilitate this extraordinary waste of fans’ good-will, Square Enix has partnered with Enjin, an NFT company that will store Square Enix’s tokens on its Efinity blockchain. Starting today, consumers will be able to pre-order a physical action figure that comes with a code redeemable for a digital NFT. There will also be physical trading cards that similarly have a digital NFT component available for pre-order later this year.

If you’re wondering which of its many franchises Square Enix is pulling these NFTs from, well, that’s the worst part. In what is perhaps the most astounding case of “Didn’t read the source material you created,” Square Enix is making its NFTs from Final Fantasy VII— that relatively obscure indie game about a bunch of freedom fighters taking down a corporation that’s killing the planet.

Yes, you read that right. Square Enix is choosing to make its NFTs — a technology known to consume exorbitant amounts of energy contributing to wildly increased emissions and accelerating already out-of-control climate change on a planet that is either on fire, drowned, or melting — out of characters it created who were dedicated to stopping companies from doing exactly what an NFT facilitates.

The math is not mathing.

https://www.theverge.com/2022/7/20/23271832/square-enix-nft-final-fantasy-vii-enjin-blockchain

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