Vivek Ramaswamy resumes TV ad spending in Iowa after calling it 'idiotic'
Vivek Ramaswamy’s presidential campaign will resume ad spending in Iowa this week, days before the Republican presidential caucuses, following a pullback.
Vivek Ramaswamy’s presidential campaign will resume ad spending in Iowa this week, days before the Republican presidential caucuses, following a pullback at the end of December.
NBC News reported last month that Ramaswamy’s campaign stopped spending on TV ads. The 38-year-old entrepreneur responded in a post on X, saying TV ad spending is, “idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ.”
He reiterated that sentiment during a Fox News appearance following the report.
“I’m running this campaign, in the same way that I would run a company, with an actual IQ and an actual brain, not taken for a ride by political consultants. And I think that’s going to lead us to, ultimately, success here,” he said.
AdImpact, an ad-tracking service, shows ad buys coming in for Ramaswamy’s campaign that will start in Iowa on Jan. 9, but his campaign says the ads will start on Jan. 10, less than one week before the Jan. 15 caucuses.
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