'Like a wow!' and other Indian social media hits of 2023 - BBC News

From making history at the Oscars to landing on the Moon - viral moments that had Indians talking.

30 December 2023Shareclose panelShare pageCopy linkAbout sharingRelated TopicsThe OscarsImage source, Getty ImagesImage caption, India celebrated the moment Chandrayaan-3 achieved a soft landing on the south pole of the moonBy Meryl SebastianBBC News, KochiFrom jubilation at India's global successes to confusion and amusement at social trends, these are the moments that united Indians - in celebration and indignation - this year.

Jasmeen Kaur's "Just looking like a wow!" was the phrase that won the year.

Kaur, who's been running a clothes shop in Delhi for nearly 20 years, went viral in October for her elaborate descriptions and effusive praise for the designs available at her store.

She has been using Instagram videos to promote the latest designs at her shop, often modelling them to attract prospective customers.

Her expression - "so beautiful, so elegant, just looking like a wow!" - to describe one outfit was so popular, it soon became a catchphrase.

https://www.bbc.co.uk/news/world-asia-india-67758413?at_medium=RSS&at_campaign=KARANGA

---