Time Magazine publisher up for sale

Billionaire Marc Benioff, co-founder of Salesforce, bought the Time Magazine publisher for $190 million in 2018.

The Greek media company Antenna Group is in talks to acquire Time from Salesforce co-founder Marc Benioff, according to people familiar with the matter.

No deal is assured and the talks are still early, said the people, who asked not to be named because the discussions are private.

“There is no agreement to sell Time,” said a Time spokesperson, who declined to comment on the talks with Antenna. An Antenna Group spokesperson didn’t respond for comment.

Benioff acquired Time in 2018 for $190 million. Early talks with Antenna have centered around a price of $150 million, one of the people said.

The talks come at a particularly turbulent time for legacy media companies, which are trying to stay afloat as digital-first assets amid competition with free services such as YouTube, TikTok and Instagram.

https://www.nbcnews.com/business/business-news/time-magazine-for-sale-rcna178273

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