Wendy's will offer $3 breakfast deal as rivals such as McDonald’s test value meals to drive sales
Wendy’s will offer a $3 breakfast combination meal starting Monday, as restaurant chains look for new ways to drive sales while consumers pull back on dining out.
Wendy’s will offer a $3 breakfast combination meal starting Monday, as restaurant chains look for new ways to drive sales while consumers pull back on dining out.
The deal will include a small portion of seasoned potatoes and a choice of either a bacon, egg and cheese English muffin or a sausage, egg and cheese English muffin, the fast-food chain said.
The promotion comes as Wendy’s rival McDonald’s plans a similar yet limited value meal option as it tries to boost traffic. Last week, CNBC reported the fast-food giant’s $5 meal deal would be available in stores for only a month, starting June 25.
Consumers have become more selective about where they spend their dollars, and some restaurants have started to see a long expected consumer pullback. Other fast-casual chains have enjoyed strong sales despite higher prices.
As inflation lingers, companies that cater to lower-income consumers have faced a particular challenge bringing in customers.
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