Bella Hadid shocked and upset over 'lack of sensitivity' in Adidas campaign

An advertising campaign was criticised for "unintentional" connections to the 1972 Munich Olympics.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS ElectionUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersBella Hadid shocked and upset over Adidas campaignGetty ImagesUS model Bella Hadid has spoken out after starring in an Adidas campaign which was criticised for what the brand called "unintentional" connections to the 1972 Munich Olympics.

Hadid, who is half Palestinian, said: "I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign."

The advertising campaign for the retro trainers - the SL72s - referenced the 1972 Munich Olympics, which saw 11 Israeli athletes and a German police officer killed in the attack by a Palestinian group called Black September.

Adidas subsequently apologised and said it would "revise" its campaign, confirming to AFP that Hadid had been removed from it.

Hadid, 27, has been a vocal supporter of Palestinians and earlier this year donated money to support relief efforts for the war in Gaza.

https://www.bbc.com/news/articles/c035r104dg7o

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