Kanye West anti-Jewish posts lead Adidas to cut ties way too late
Kanye West anti-Jewish posts lead Adidas to cut ties with the rapper for antisemitism way too late.
After weeks of inaction, Adidas on Tuesday finally dropped its partnership with the proud antisemite Ye, aka rapper Kanye West. In a statement, the company said it “does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
In response, the American Jewish Committee said it welcomed “the decisive if belated action.” Indeed, the move came far too late. The delay suggests the company may have been willing to tolerate at least some antisemitism. It damaged the Adidas brand — as well as the effort to thwart antisemitism. Not taking immediate action only allows conspiracies about Jews to metastasize.
If these antisemites actually face consequences for their bigotry, they call it proof of Jewish power.
Adidas had put its relationship with Ye “under review” on Oct. 6, following the performer’s public criticism of the German company for allegedly not giving him enough control over his Yeezy line of shoes and clothes, which the sportswear business has called its most successful collaboration.
The next day, for no apparent reason, Ye took to social media to lash out at Jews, and over the following week accused them repeatedly of controlling the music industry and threatened to go “death con 3 on JEWISH PEOPLE.”
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