‘Streamers have created the opportunity for high-quality drama’: Sameer Nair of Applause Entertainment | Eye News,The Indian Express
As Applause Entertainment completes five years, Nair, its CEO, gives an insight into the current OTT scene, the production model he has adopted, and the kind of shows he wishes to make
Sunday, Aug 28, 2022
ePaper
Today’s Paper
Journalism of Courage
HomeExplainedPolitical PulseIndiaCitiesOpinionEntertainmentLifestyleVideosSportsAudioEducationWorldBusinessTechnology
Subscribe
Sign In
TrendingUPSC KeyHealth SpecialsEveryday ExplainersMovie ReviewsFollow AuthorsCricketCovid-19
if (window.innerWidth) //if browser supports window.innerWidth
var page_w=window.innerWidth;
else if (document.all) //else if browser supports document.all (IE 4+)
var page_w=document.body.clientWidth;
//var page_w=screen.width;
if( page_w > 1024 ) {
jQuery(".add-left,.add-right").show();
}else{
jQuery(".add-left,.add-right").hide();
}
HomeEye'Streamers have created the opportunity for high-quality drama': Sameer Nair of Applause Entertainment
Premium
‘Streamers have created the opportunity for high-quality drama’: Sameer Nair of Applause Entertainment
As Applause Entertainment completes five years, Nair, its CEO, gives an insight into the current OTT scene, the production model he has adopted, and the kind of shows he wishes to make
Written by Alaka Sahani
/// Story Page Editor Details ////
jQuery(".bulletProj").hover(function() {
var dividshow = '#div_'+jQuery( this ).attr( 'id' );
jQuery( this ).siblings("#div_written_by_parent").html( jQuery( dividshow ).html() ).show();
})
jQuery(".editor-details, .editor").hover(function () {},function () {
var dividhide = '#'+jQuery( this ).attr( 'id' );
jQuery( "#div_written_by_parent" ).html("");
jQuery( "#div_written_by_parent" ).hide();
});
August 28, 2022 6:20:16 am
Sameer Nair, CEO, Applause EntertainmentYou’ve been part of the entertainment industry for three decades. How have streaming video platforms changed the industry?
During the early days of Doordarshan, there were shows such as Tamas (1988) and Khandaan (1985). They are more like modern dramas. On satellite TV, we made some good shows but it never went to that level. Then came saas-bahu shows and Kaun Banega Crorepati (2000-). With the streamers, we have the opportunity to produce high-quality drama with multiple seasons. This is what HBO and American television has been doing since the ’90s, with shows such as The Sopranos (1999-2007) and The Wire (2002-08). That’s the change that streamers have brought in India especially since the internet has reached everywhere.
Buy Now | Our best subscription plan now has a special price
What are the essentials to create good OTT content?
When you create a daily soap, you create characters and it comes out every day. They are big on characters while the plot progress remains slow. We treat drama series for streaming video platforms as extended movies. They are much richer and have more compelling characters. We started making such shows six years ago and we are getting better at it. We have learned the art of writing long-form, multi-layered and multi-seasoned series very fast.
Rating: 5