The battle for IPL media rights: Reliance vs Disney-Star, no Amazon | Explained News,The Indian Express

Amazon’s departure nips in the bud a straight fight between the world’s two richest persons — its owner Jeff Bezos and Mukesh Ambani representing Viacom18/Reliance. But the auction, likely to fetch the BCCI over Rs 45,000 crore, will still be intense.

Ahead of Sunday’s e-auction for the Indian Premier League (IPL) media rights – linear and digital – Amazon has pulled out of the race. BCCI sources said Google didn’t submit its technical bid either, choosing to opt out.

Amazon’s departure nips in the bud a straight fight between the world’s two richest persons — its owner Jeff Bezos and Mukesh Ambani representing Viacom18/Reliance. But the auction, likely to fetch the BCCI over Rs 45,000 crore, will still be intense. Disney-Star, the incumbent media rights holder, will be there, and according to sources, its battle with Viacom18/Reliance could be the highlight of the auction. Former Star India executive Uday Shankar is on Viacom18’s side this time.

Why has Amazon pulled out?

Amazon, which livestreams the English Premier League, initially showed keen interest for the IPL digital media rights too. Gaining an edge over its rival Netflix Inc was an incentive. Amazon hasn’t officially commented on the pullout, but it is learnt that following internal deliberations it decided not to pay over the odds for just online streaming rights. “Amazon has a great balance sheet but as a standalone, digital-only bidder, it would’ve had a challenge recouping such a big investment on streaming,” Mihir Shah, vice-president and India head at Media Partners Asia, was quoted as saying by Bloomberg.

What is the base price?

https://indianexpress.com/article/explained/ambani-murdouch-vs-jeff-bezos-the-heavyweight-ipl-media-rights-battle-7961244/


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