Buick is rebranding as an electric-only automaker - The Verge

Buick is rebranding as an EV-only automaker. The GM-owned company says it will only sell electric vehicles by the end of the decade. Its future lineup will feature the brand name Electra.

Buick, the iconic American automaker owned by General Motors, announced a raft of major changes meant to underscore its shift to electric vehicles.

The company says it will release its first EV for the North American market in 2024 and will only sell electric vehicles by the end of the decade. Its future EVs will bear the name “Electra” in a nod to the company’s past. It’s unveiling a new concept car, the Wildcat, that’s meant to tease its all-electric future. And it’s even updating its tri-shield logo, doing away with the circular design for a body-mounted horizontal display, to emphasize its “brand transformation.”

Buick is the last of the four vehicle brands owned by GM (Chevrolet, GMC, and Cadillac being the other three) to unveil its electrification plans. Earlier this year, the company teased its first EV for US car buyers, revealing a headlight that mirrored a concept car called Electra, released by Buick a few years earlier. Now, the company confirmed that the Electra name will be central to the company’s efforts to sell only electric vehicles by the end of the decade.

https://www.theverge.com/2022/6/1/23148699/buick-ev-electric-rebrand-electra-wildcat-concept

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