In Spanish-language radio war, a conservative network shifts from satellite to local after launching
Americano Media, the nation's first Spanish-language conservative network, is leaving satellite radio for terrestrial broadcasts just 6 months after launching.
When Americano Media became the country’s first Spanish-language conservative network this year, it launched on SiriusXM radio to make a statement about its ambitions to reach Republican-leaning Hispanics from coast to coast.
But a little more than six months later, Americano is leaving satellite radio and shifting to terrestrial broadcast, in partnership with Audacy, the company that acquired CBS Radio in 2017.
“This is the first of many terrestrial radio syndication agreements for Americano, and we look forward to a strong partnership with Audacy,” Americano Media’s founder and CEO, Ivan Garcia-Hidalgo, said in a statement Thursday.
Garcia-Hidalgo and his partners insist the move was all part of the original plan, and they note that Americano’s content can still be accessed on streaming services on platforms like Amazon.
But Democrats say the political media landscape has changed since Americano launched in March, and they’re characterizing the network's shift as a retrenchment that acknowledges a lack of appetite for conservative content among significant numbers of Spanish-language speakers outside Miami's media market, home to multiple conservative shows in Spanish.
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