Adidas terminates relationship with Kanye West after pressure to cut ties over antisemitic comments
Adidas has cut ties with Ye, formerly known as Kanye West, in the wake of his antisemitic comments.
Adidas has cut ties with Ye, formerly known as Kanye West, after facing pressure to end its partnership with the rapper in the wake of his antisemitic comments with backlash mounting against the entertainer and leading to him losing additional business deals.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The German athletic brand said the decision to terminate its partnership with Ye “immediately” came after a “thorough review.”
Gap, which announced in September it was ending its Yeezy Gap partnership, said in a statement Tuesday: “We are taking immediate steps to remove Yeezy Gap product from our stores and we have shut down YeezyGap.com.”
“Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values,” the company said. “On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination.”
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