India FMCG industry slowdown: FMCG industry continues to see slowdown; sales volume falls in rural mkts in September quarter: Report

India FMCG industry slowdown: The FMCG industry witnessed an overall volume decline of 0.9 per cent in the September quarter in comparison to the preceding three months.

Also, consumers continued to prefer purchasing smaller packets amid companies hiking prices in response to broader inflationary pressures, according to the report released by data analytics firm NielsenIQ on Thursday.

The FMCG industry witnessed an overall volume decline of 0.9 per cent in the September quarter in comparison to the preceding three months.

This was the fourth consecutive quarter with negative volume growth for the industry and is “attributed to the double-digit price growth for the past six consecutive quarters,” the quarterly FMCG industry report said.

Rural markets recorded a volume decline of 3.6 per cent in the September quarter in comparison to a decline of 2.4 per cent in the June quarter.

“The consumption decline in the rural markets continues to be led by both double-digit price increases and lower unit growth,” the report said.

https://indianexpress.com/article/business/fmcg-industry-continues-to-see-slowdown-sales-volume-falls-in-rural-markets-in-september-quarter-report-8261030/

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