Hot and hyped: inside the strange launch of the Nothing Phone 1 - The Verge

Nothing promised the world ahead of the launch of its debut smartphone, the Phone 1. But what emerged wasn’t quite the consumer tech revolution Nothing promised. It was a smartphone.

There was a lot riding on Nothing’s Phone 1 launch this week. For months, the company’s CEO Carl Pei, who rose to prominence as one of the co-founders of OnePlus, has been making big promises about Nothing’s first smartphone. “Consumer tech, how did we let it get so boring?” the CEO asked rhetorically during a livestream back in March. “We’ve all experienced the gap between the future we were promised and the one we’re living in now.”

The implication, then, is that Nothing will be the one to close that gap. Indeed, in its invites for this week’s launch event in London, the company characterized the event as “an invitation to unlearn everything the industry has taught us.” In a recent interview, Pei said Nothing is aiming “to bring people back in time to when they felt more optimistic about gadgets.” No pressure then.

It’s a level of promise that I’m not sure any device could live up to, but I’ll be damned if I was going to be the one who missed out if Nothing succeeded. Sure, prior to the event, there were already signs that we were about to see something less like “a consumer tech revolution” and more like “a smartphone”— a midrange one, in fact, that wouldn’t even be sold in the US. But maybe the in-person event would shed more light on Nothing’s revolution.

https://www.theverge.com/2022/7/14/23216359/nothing-phone-1-london-launch-hype


Post ID: 7f563446-0750-4907-a378-ca9a43e67f06
Rating: 5
Updated: 1 year ago
Your ad can be here
Create Post

Similar classified ads


News's other ads