Weight-loss app Noom is a diet, which might be why its pandemic glow is fading

Weight-loss app Noom is a diet, which might be why its glow is fading

“Stop dieting: Get life-long results.”

That claim from the Noom app — that it isn’t a diet, yet can achieve long-lasting weight loss — surely encouraged some of its 45 million downloads in the first five years since it was launched. The app saw its popularity soar during the pandemic as house-bound Americans who were rapidly gaining weight were attracted to Noom’s virtual coaching and other Covid-safe approaches to shedding pounds. But despite this enthusiasm, the company laid off 495 health and wellness coaches this spring, according to Business Insider.  

None of this information is new, and much of it can be accessed online from several reputable sources — for free.

A company spokesman told Insider that “parting ways” with some of the coaching staff was “a decision we did not make lightly” but that “Noom is continually working to meet the evolving needs of our users while ensuring the health of our organization as it continues to grow.”

However the company wants to present it, I think this staff reduction is a sign that the public is increasingly on to it. I have not found evidence that Noom does better than anything else at keeping weight off long-term, which is the downfall of most diets. And yes, Noom is indeed a diet.

https://www.nbcnews.com/think/opinion/weight-loss-app-noom-diet-pandemic-glow-fading-rcna31837


Post ID: 79c3c1ba-e007-4b14-ae7f-e0e3ecb27398
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Updated: 1 year ago
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