Florida primary candidates appeal to different Latino groups

The specific messaging by Florida gubernatorial candidates to different Latino groups before the primaries show the clout of the state's diverse Hispanic voters.

MIAMI — Ahead of the upcoming Florida primaries, the state's Agricultural Commissioner and Democratic gubernatorial candidate Nikki Fried recently released Spanish-language radio ads aimed at the wide variety of Latino voters.

It's an indication of how in the competitive Sunshine State, the stakes are high when it comes to battling for Hispanic voters.

The ads use the voices of Fried supporters from different countries of origin and races: Colombian, Venezuelan, Dominican, Cuban, Mexican, Puerto Rican and Afro Latino. In the ads, supporters explain why they are voting for her.

Florida Agriculture Commissioner Nikki Fried, a candidate for governor, at the "Bans Off Our Bodies" rally in Miami on May 14.Matias J. Ocner / Miami Herald via Getty Images fileIn one ad, Venezuelan Luis Atencio, says, “I come from a country without democracy, and as a new citizen, I support Nikki Fried because she will protect democracy in Florida.”  

“These ads show that we’re going wherever we need to in order to deliver the message that Florida needs a governor that sees all communities and that they all have a place at the table,” said Evelyn Pérez-Verdía, founder of We are Más, a firm that focuses on messaging to diaspora communities and produced the ads.

https://www.nbcnews.com/news/latino/florida-latino-groups-primary-rcna42504


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Updated: 1 year ago
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