Explained: Govt’s new guidelines banning surrogate ads | Explained News,The Indian Express

In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003, which bans all kinds of direct and indirect advertisements of tobacco products.

Sellers of alcoholic beverages have asked the government to provide clarity on ‘surrogate advertisements’, which have been banned under the new guidelines to tackle misleading advertisements.

The guidelines were issued on June 10 by the Central Consumer Protection Authority (CCPA), and include a Rs 10 lakh penalty for first violation and a Rs 50 lakh penalty for subsequent violations. Notified by the Consumer Affairs Ministry, the guidelines were issued days after outrage over a controversial perfume ad.

What do the new advertising guidelines say?

The Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, have been released to “protect the consumers” and “to ensure that consumers are not being fooled with unsubstantiated claims, exaggerated promises, misinformation and false claims”.

These guidelines focus on misleading ads and ads shown during programming for children.

https://indianexpress.com/article/explained/explained-govts-new-guidelines-banning-surrogate-ads-7974028/


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