'Crumblgate' : How a A$17.50 cookie sparked a social media storm

The doughy drama has left foodies and influencers scratching their heads in Australia.

British Broadcasting CorporationWatchHomeNewsUS ElectionSportBusinessInnovationCultureArtsTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifyUS ElectionElection pollsKamala HarrisDonald TrumpJD VanceTim WalzSportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsUS ElectionSportBusinessInnovationCultureArtsTravelEarthVideoLiveAudioWeatherNewslettersHow a stale A$17.50 cookie sparked a social media stormHandoutAustralian consumers paid an eyewatering A$17.50 ($12;£9) for the snacks at a pop-up that had no affiliation with CrumblSet against a backdrop of cliffside mansions, bronzed bodies, and vast ocean views - Bondi is the go-to suburb for international brands looking to launch down under.

So, when news broke on TikTok that a Crumbl Cookie pop-up was coming to Sydney's iconic beachside hub, few raised questions.

With a host of famous fans, the US-based bakery chain - which only sells domestically and in Canada - has secured a cult-like following.

But when Australian foodies sunk their teeth into the treats, outrage spread like wildfire after it became clear they were eating days-old goods, sold by a few enterprising locals - with no connection to Crumbl - who had brought the cookies back in suitcases from Hawaii.

Adding insult to injury was the eye-watering price tag, with consumers paying A$17.50 ($12;£9) for the stale snacks, which had aged inside the belly of a commercial airline.

https://www.bbc.com/news/articles/cvglmr40lzlo

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