Netflix is adding ads in 2022 with help from Microsoft - The Verge

Netflix is adding ads soon, to support a cheaper tier of its subscription streaming service. When it launches, Netflix will rely on Microsoft to help build the technology behind it.

Netflix is partnering with Microsoft for its upcoming ad-supported streaming tier, the company announced Wednesday. The streaming service says Microsoft will become its “global advertising technology and sales partner” upon rolling out the cheaper option.

“It’s very early days and we have much to work through,” Netflix COO Greg Peters writes in the post. “But our long term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”

We’re thrilled Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are. https://t.co/QmPszxJTOf

https://www.theverge.com/2022/7/13/23207410/netflix-streaming-ads-microsoft

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