SoulCycle is offering free classes, but your Peloton is at stake - The Verge

SoulCycle’s new limited-time campaign offers free classes in exchange for Peloton bike trade-ins. The move comes as Peloton struggles with post-quarantine inventory overload.

SoulCycle isn’t pulling any punches with its latest campaign that offers Peloton users free in-person classes... if they trade in their bikes. The move comes while Peloton is still dealing with excess inventory after misjudging post-quarantine demand.

“We’re dead set on seeing you back with your pack, so we’re giving you the opportunity to trade in your bike for the equivalent value of in-studio classes at SoulCycle,” reads SoulCycle’s Souls Reunited campaign site.

According to SoulCycle, that translates to 47 classes added directly to the user’s SoulCycle account. The offer is open to the first 100 people to trade in their bikes so long as they live in the contiguous United States. That said, there are a few other caveats. Users must live within 20 minutes of a SoulCycle studio, have not taken a class since March 16th, 2020, or be first-time SoulCycle goers, and own a Peloton Bike or Bike Plus. The offer went live yesterday and will run through August 3rd. Those chosen for the program will hear back sometime between then and August 12th.

The campaign was also accompanied by a spicy Instagram post displaying a prominent “F*ck It, Let’s Ride” motto. While the pettiness is entertaining, it underscores one of Peloton’s biggest struggles at the moment: excess inventory.

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https://www.theverge.com/2022/7/28/23282384/soulcycle-peloton-free-classes-bike-exchange-fitness

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