Online betting ads pop up across social media platforms, MeitY could intervene | Business News,The Indian Express
I&B Ministry had earlier issued advisories asking streaming platforms and TV channels not to show ads promoting online betting.
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These advertisements of online betting and gambling platforms are prominantly displayed across some of the major social media platforms of the country. This includes the entire range of the Meta family of platforms – Instagram, Facebook and WhatsApp – that are being used by advertisers to not just promote betting sites, but also to onboard users in just a few clicks, an analysis by The Indian Express has found.
The Information and Broadcasting Ministry had earlier issued advisories for streaming platforms and television channels asking them not to show advertisements that promote online betting platforms. However, no such advisory has been issued for social media platforms yet, even as the IT Ministry has indicated that there is concern about the trend and that it could intervene in the issue.
Accounts promoting online betting platforms were found to be occurring fairly frequently on both Instagram and Facebook – on the main home feed and in between stories that users upload, around every second or third advertisement was about an online betting platform. On YouTube, while such ads were not visible on the main home page, they showed up when searches specific to online betting were made.
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